Rachel Allen Marketing
Rachel Allen Marketing approached LMD Design to discuss their company brand. The organisation originally launched a few years ago and since then has evolved quite a bit. Their original brand image was no longer appropriate for them. Previously the brand image had very little character and personality. It was important that the new brand image added more personality.
The aim of the new brand image is to reflect the personality of the business. The company offers a one to one marketing consultation so it was important to convey the personal touch and better represent Rachel in her business. The logo is supported by this illustration to add character.
The corporate colour has tied over from the original brand. It was important to keep a clear link with the original brand so the business remained recognisable.
As part of the rebrand they also wanted a complete relaunch of their website. Their previous site was out of date and had several functionality issues. This new site is much more slick, with clear calls to action and a greater focus on their services and blog section. They want to utilise the blog section of the site more so they can offer marketing advice to their clients and prospective clients.
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